The entire sports betting industry has undergone a major shift in how it conducts business today. This is especially true in the United States as more and more states are opening land-based sportsbooks in their existing casino and horse racing facilities. These same states (with more to come) are also expanding sports betting operations online with the help of some of the biggest sports betting companies in the game.
Pay Per Head Bookies – Spotting Smart Bettors-Sharps
Offshore sportsbooks were the first sports betting venues to capitalize on the explosive growth of the Internet. The biggest books in the offshore segment of the sports betting industry were both pioneers and true innovators to create today’s virtual environment for betting on sports online.
What most people do not realize is that there is a third tier of the sports betting industry. The private bookie is still the market share leader in terms of the total yearly revenue that is generated by betting on sports. This select group of bookmakers work directly with their own set of sports betting customers to maintain the lion’s share of the sports betting industry. An independent bookmaker has such a high level of flexibility when it comes to the added level of customer service and attention to personal detail that the big online books or land-based facilities will never be able to match.
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Another big reason why private bookies can run and manage highly profitable independent sportsbooks is the Pay Per Head industry. By providing turnkey online sports betting software solutions on low-cost per betting head basis, there are minimal financial barriers for anyone looking to start your own bookie operation. Your main cost is a weekly per head fee for any active betting customer. This provides fast and easy access to the necessary online business tools needed for operating a business of this nature.
One of the best values included in this price per head fee is an online business presence through your own sports betting website. Given the fact that the majority of betting action is placed online, this becomes a highly valuable tool to handle the day-to-day transactions that are part of the bookmaking business.
Given just how important a professional online presence is to any business these days, you need to find a Pay Per Head software provider that can give you a high level of input into the design and maintenance of your bookie operation.
Pay Per Head website can range from a pure white label application that adds your business name to the top of a generic home page to a highly attractive design that is built to meet your specific business needs. The right business site can become your most powerful sales and marketing tool. You need to standout from the competition while also projecting an online professional image that can actually level the playing field with all the big commercial online sportsbooks trying to attract bettors to their sites.
More and More Sports Gamblers Becoming Bookies
Building the right online business presence is also a very important reason why you need to really do your homework when it comes to finding a PPH service. Any business owner would want to have the necessary input into a custom company website design.
The top pay per head sportsbook have already made a substantial investment into the IT support needed to develop a truly custom bookie site. Their trained professional staff will work with you from the minute you take your bookie business online. They will also act as your own personal customer service team when it comes to any questions or concerns that may arise from time to time.
Always remember that you get what you pay for in life. Bumping up your weekly PPH service fees to offer the right online sports betting site that can attract added business that is well worth the added investment.